axman and prostate cancer: Marketing 101 - The Prostate Cancer Way

Crass commercialism, prostate cancer, and selling books...

In a recent blog entry I shamelessly advertised the new book, Cancer Clinical Trials. That's the book Dr. Tom Beer and I wrote.

By 2008 I had been living with prostate cancer for five years and had gone through a few treatments and follow-ups. Now, four years later, there have been changes in prostate cancer treatment and a lot of changes in my treatment and experiences.

My main focus in the update is to be sure all the information about prostate cancer is correct?some ?facts? from 2008 are no longer considered true. New treatments and types of treatments offer more hope to more men with incurable prostate cancer. In the past four years I have participated in two clinical trials, tried several different medications, and have managed to stay alive, active, and sometimes alert. I?ll tell you here first when the new (2^nd) Edition is actually ready. I?m even adding some new (and better?) cartoons.

axman

Source: http://axman-axman.blogspot.com/2012/02/marketing-101-prostate-cancer-way.html

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