"Is censorship bad?". You answer "Yes"
They then change the question to read "Is censorship good?" and ask you to read back the altered question and your answer.
The interesting part is not that half the test subjects fail to notice the changes. The interesting part is that, when asked to provide argument, about half the test subjects will argue *against* the position they held when they answered the unaltered question. In my example, thest subject would provide argument in favour of censorship, even though he was against it earlier.
Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/OPIEm-OXXu4/your-moral-compass-is-reversible
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