Weekly PR Highlights | March Communications

Avoid Social Media Disasters in 2013

SocialMediaToday ? February 3, 2013

Social media has an impact on a number of various industries from PR to marketing. But, does that mean it?s always good to be social? A great social media campaign can certainly put your business on the map while increasing online presence, but it can also be damaging to a company?s reputation if used in the wrong way. This article mentions how it is more important than ever for business managers and owners to run a successful social media campaign for their company.

Five Items Every Marketer Should Have on Their Agenda

AdAge ? February 4, 2013

Barriers often restrain brands from achieving their full potential, which can be extremely harmful. In order to combat this, we need to start breaking down these barriers. We need to act as agents of change in order to ensure the industry keeps moving forward and improve the way we do business, like marketing. This article touches upon five core areas that could be pushed for accelerated change in the marketing industry this year, including accountability, measurement and privacy.

3 Ways to Optimize Your Social Media Marketing

CMSWire ? February 5, 2013

Social media is a vital component to every digital marketing playbook. However, a number of marketers still struggle with using it efficiently and effectively. This article discusses three different ways to optimize social media, especially when it comes to Twitter and Facebook. For instance, keeping a handle on social media and having a call to action are all important ways to effectively utilize social media.

Five Things to Know About Social-Media Compliance

InvestmentNews ? February 6, 2013

Advisers are becoming more comfortable with social media and acquainted with compliance regulations, but it is something that must be thoroughly understood and revisited often. This article talks about five things that provide social-media compliance rookies with a solid base of knowledge, including static content and third-party content.

3 Ways Technology is Changing Customer Experience for the Better

Business2Community ? February 7, 2013

Technological advances have put power in the hands of consumers, giving them the ability to ask more of businesses and providing them with more options. This article explains three ways technology is changing customer experience, like how the rise of social media is an integral part of the customer experience.

Source: http://www.marchpr.com/blog/2013/02/weekly-pr-highlights-38/

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